Partners

Client Successes

Give Physicians a voice and let it be heard

Delta Media drives Physicians’ survey numbers -- sustains 3 months of media coverage for results

Based our firm’s reputation in the health care sector, Delta Media was retained to develop a comprehensive strategic communications plan to promote participation in, and media coverage of the largest survey of physicians in Canada – the 2007 National Physician Survey (NPS). Working closely with Canada’s three largest medical associations, our team developed a complete creative strategy and all campaign materials (posters, brochures, presentations, etc.) to promote participation by Canada’s physicians in the survey. Delta Media also designed and developed the official site of the survey at nationalphysiciansurvey.ca as well as a series of print ads for national medical publications.

Our media relations efforts began early as we fostered relationships with top health care reporters in Canada to build anticipation for the release of the 2007 NPS results. Once the results were ready, our team was able to generate overwhelming media coverage on national television, the country’s leading newspapers, local and national news radio, as well the country’s most important medical publications and websites. Our media relations success included multiple waves of releases over several months as national results, regional results, results from medical students and residents, and results from medical specialist were published.

Overview

Founded in 1991, Delta Media is the largest and most dynamic public relations and public affairs agency in Ottawa, Canada's capital. The firm provides full-service, bilingual, integrated communications services and creative solutions that deliver powerful campaigns on behalf of clients in the business, industry, government and non-profit sectors both nationally and internationally.

In addition to the full range of services outlined below, Delta Media's clients also have access to specialized qualitative and quantitative research services through our wholly owned research firm, Vision Research Inc.

Delta Media's clients are also supported in the areas of public affairs and government relations through the Public Affairs Strategy Group Inc.

At Delta Media, we communicate with confidence.

Industry Expertise

• Agriculture
• Associations
• Business-to-Business
• Chemical
• Education
  • Higher education
• Financial Services
• Government
• Health Care/Medical
• Other
  • Economic development
• Real Estate
  • Building and Construction

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Event Management
• Marketing PR
• Media Relations
• Presentations
• Public Affairs
• Research
• Social Media

Other Specialties

• Advertising
• Graphic Design
• Marketing
• On-line Marketing
• Print
• Video Production
• Web Services

Practice Groups

Market Intelligence

Delta Media is a dominant force in Canada’s capital city, Ottawa, because of our ability to work with governments of different stripes, our role as media commentators, our leadership in professional organizations and our deep involvement as volunteers in our community.

Doing business in Canada most often requires the ability to communicate in both French and English. This is especially true when working in Ottawa; a bilingual and multicultural city that sits on the Ontario border with Quebec. Working and living in this cultural milieu offers a comprehensive understanding of the broader Canadian marketplace and of Canadian politics and media.

Delta Media’s ability to be trusted by government leaders, regardless of their position on the political spectrum, has enabled us be the exclusive supplier to the House of Commons for media training for all Members of Parliament through successive governments.

Our senior staff appear regularly in the national media as commentators on national political issues and on advertising and marketing topics. Delta Media staff are also active speakers at conferences on subjects such as business ethics, public relations, association management and journalism.