Partners

Our Clients


Contact

Törökvész út 3/a
Budapest H-1025
Hungary

Office Phone: + 36 1 4887496
Fax: + 36 1 3265117
Website: probako.hu


Andras R. Nagy
Managing Director
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Judit Molnar
junior consultant
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Overview

Approach: •Flexible, project based approach •Result oriented execution •Local expertise with international connections •Short reaction time, 24/7 standby if needed •‘We think like journalists’ – journalist in your office (strong journo background) •Close connection with media market decision makers

Mission: „We provide our clients with high quality, result oriented communications services”

Client Successes

Award-winning PR campaign for Viasat History Channel

The ViasatHistory (VH) TV channel has been operating in the CEE region since 2007 but its brand awareness was low before the campaign. Due to tight budget, no ATL support was available to help with the delivery: the message had to reach mainstream media and the core message had to arrive to the potential audience without being changed or losing focus.

Tactics:
• bring the content and the context of the channel outside, to an exclusive place that has / had an impact on history
• demonstrate the authenticity and expert knowledge of the channel on history and thus establish the channel as a leading TV resource on the matter.
Timing: September11, 2008
Results:
-2M+ mediacontacts
-6M+ HUF valueof mediaappearances(listprice)
-Equalsto18M+ HUF of advertisingvalue
-Other locations: Prague, Warsa

Industry Expertise

  • Real Estate
  • Financial Services
  • Business-to-Business
  • Consumer Products
    • Consumer Electronics
    • Fashion
  • Entertainment/Cultural
    • Digital Entertainment
  • Food/Packaged Goods
  • Health Care/Medical
  • Associations
  • Not-for-profit
  • Technology

PR Specialties

  • Financial/Investor Relations
  • Crisis Communications/Issues Management
  • Brand Development
  • Event Management
  • Management Consulting
  • Marketing PR
  • Media Relations
  • On-line PR
  • Community Relations
  • Other

Other Specialties

  • Advertising
  • Graphic Design
  • Marketing
  • On-line Marketing
  • Web Services
  • Other
  • Print
  • Video Production

Practice Groups

Market Intelligence

Hungary is a very interesting and from some aspects unique country. One reason for it is the strange and hard-to-understand and hard-to-learn language. Unfortunately, tha vast majority of Hungarians (especially older target groups) do not speak foreign languages. This is why if someone wants to communicate something in HUngary he/she should speak Hungarian.

As for media landscape, the development of online media is undoubted. One significant aspect is the rate of broadband vs modem internet. Other important media feature is the high popularioty of television. Hungary is the 3rd on the list of the nations watchning TV (with more than 250 minutes per person per day). The importance of social media is rising with more than 2.7 million members of Facebook.