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Client Successes

Successful creative PR campaign for Viasat3

Probako was asked to plan and manage a creative PR campaign supporting the traditional ATL activities for the launch of Viasat3 TV channel's local version of international licence Topmodell.

Probako built on the special timing of the 1st episode of the TV show. Topmodell started in Hungary just one day after the local elections. This is why Probako created a campaign for the TV show which was similar to political campaigns. And the most important activity was sending hostesses in branded T-shirts to the 3 most important politicians of the elections, the 3 candidates who wanted to be the mayor of Budapest (capital of HUngary). This stunt was filmed, edited and uploaded to video sharing sites. The short clip reached tens of thousands of downloads.

Overview

Approach: •Flexible, project based approach •Result oriented execution •Local expertise with international connections •Short reaction time, 24/7 standby if needed •‘We think like journalists’ – journalist in your office (strong journo background) •Close connection with media market decision makers

Mission: „We provide our clients with high quality, result oriented communications services”

Industry Expertise

• Associations
• Business-to-Business
• Consumer Products
  • Consumer Electronics
• Entertainment/Cultural
  • Digital Entertainment
• Food/Packaged Goods
• Health Care/Medical
• Not-for-profit
• Technology
• Telecommunications

PR Specialties

• Brand Development
• Community Relations
• Event Management
• Management Consulting
• Marketing PR
• Media Relations
• On-line PR
• Other
• Presentations

Other Specialties

• Advertising
• Graphic Design
• Marketing
• On-line Marketing
• Web Services

Market Intelligence

Hungary is a very interesting and from some aspects unique country. One reason for it is the strange and hard-to-understand and hard-to-learn language. Unfortunately, tha vast majority of Hungarians (especially older target groups) do not speak foreign languages. This is why if someone wants to communicate something in HUngary he/she should speak Hungarian.

As for media landscape, the development of online media is undoubted. One significant aspect is the rate of broadband vs modem internet. Other important media feature is the high popularioty of television. Hungary is the 3rd on the list of the nations watchning TV (with more than 250 minutes per person per day)