Austin TX 78705
Office Phone: 512.794.8600
Lauren PetersFounder and CEO
Founded in 1997, PetersGroup Public Relations creates innovative campaigns that highlight our clients’ unique value, strengthen reputation and drive sustainable growth.
Headquartered in Austin, Texas, a region widely regarded as a technology hot-bed, PetersGroup provides results-driven programs that help companies meet their ongoing business and communications goals. Our national and international marketing and public relations programs have been proven to increase market share, raise brand awareness and accelerate pipeline growth.
Working with emerging businesses, non-profits, associations and Fortune 500 companies, such as IBM, Motorola, Samsung and Sony Ericsson, PetersGroup produces measurable results by integrating the right mix of research, marketing and media relations into our campaigns and programs. Our client relations teams are thoughtfully assembled to deliver the strongest mix of strategic insight, account management and execution.
We have a reputation for rapidly getting up to speed and gaining traction across a wide range of vertical industries including technology, security, retail, healthcare, financial services, mobile, transportation and education.
Strategic, Authentic, Collaborative & Measured
Our team takes a discerning approach to understanding our clients’ bottom-line business objectives. Having previously held positions within a variety of vertical industries managing everything from product launches to marketing departments, we have the unique ability to get under the hood of difficult concepts to understand, package and communicate your company’s offering in a meaningful way.
By working in an integrated manner with our clients and setting clear metrics at the beginning of every engagement, we create custom tailored programs designed to generate maximum results. With a mantra of “strategy not fluff,” here are just a few examples of how we’ve helped clients find their voice, claim their position and generate momentum:
- High Performance Computing
- Software developer tools
- Consumer Electronics
- Investor Relations
- Call Center/CRM
- Health Care/Medical
- Brand Development
- Community Relations
- Crisis Communications/Issues Management
- Employee Relations
- Event Management
- Financial/Investor Relations
- Management Consulting
- Marketing PR
- Media Relations
- Video Production
- Web Services
- Graphic Design
As new communication technologies level the traditional marketing playing field and fundamentally change the way business is conducted, it can be overwhelming for companies of all sizes and disciplines to keep up. Established companies are struggling to reinvent their strategy to compete in a new game, and start-ups have to fight through an immense amount of clutter just to be noticed. But the democratization of communications doesn’t have to be terrifying.
We like to bring it back to the basics. No matter how many new channels or communication mediums evolve – it is important to remember the same time-proven principles of effective communications and marketing still apply. Companies must articulate their value in a differentiated and compelling way, understand their competition and target audiences, gain the attention of key influencers, and communicate with prospects where, when and how they want to be engaged.
With so many options to receive information, how your story is crafted and communicated is essential in determining what stands out in a crowded marketplace. At PetersGroup, we know how to effectively package your story to successfully reach your key audiences through traditional and new marketing media channels.