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1000 - 407 McGill Avenue
Montréal Quebec H2Y 2G3
Canada

Office Phone: 514-286-2145, ext. 230
Fax: 514-286-6647
Website: casacom.ca
mariejoseegagnon.com


Marie-Josée Gagnon
President and Founder
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Annick Bélanger
Vice President
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Overview

Founded in 2001, CASACOM is an independent public relations consulting firm that helps clients accelerate business success through communications. With offices in Toronto and in Montreal, we bring a deep understanding of cultural differences resulting in unique and highly effective communications strategies.

Built on the premise of small houses or ‘maisons’ and founded with a deep sense of integrity and humanity, CASACOM is home to talented, energetic teams motivated by the difference they make every day. As an independent firm, we have the flexibility to provide senior-level account leadership, backed by a strong and dedicated team. We thrive on challenging mandates and are honoured to have long-standing relationships with leaders who put their trust in us.

CASACOM places great importance on employee learning and development through our own CASAcademy training series, and through our affiliation with IABC, CPRS/SCRP, PRSA, and the Canadian Council of Public Relations Firms (CCPRF).

Client Successes

CASACOM succesfully launched new yogurt iögo

How fast a company can turn around? Ultima Foods (UF), CASACOM long-time client, had the Yoplait license for Canada for 40 years. In 2010, the situation changed dramatically when General Mills acquired Yoplait, putting UF at risk of losing the licence. UF then decided to launch a complete new brand of yogurt called the iögo brand - “the new way of saying yogurt”. In 2011, CASACOM was charged with helping UF transition from its 40-year heritage of being a ‘Yoplait’ company to one with a new culture, vision and values. We weren’t just creating a new product; we also had to introduce this new company to Canadians – one that had to be relevant, credible and authentic. The campaign is now recognized as one of the best food launch ever.

Industry Expertise

  • Business-to-Business
  • Consumer Products
    • Consumer Electronics
  • Real Estate
  • Education
  • Technology
  • Financial Services
  • Telecommunications
  • Food/Packaged Goods
  • Health Care/Medical

PR Specialties

  • Public Affairs
  • Social Media
  • Community Relations
  • Crisis Communications/Issues Management
  • Employee Relations
  • Financial/Investor Relations
  • Management Consulting
  • Marketing PR
  • Media Relations
  • Brand Development

Other Specialties

  • On-line Marketing

Practice Groups

Market Intelligence

With offices in Toronto and in Montreal, the CASACOM team bring a deep understanding of cultural differences in Canada resulting in unique and highly effective communications strategies. CASACOM was founded in Montréal, Québec, an important French speaking population representing a distinct market that requires specific approaches and skills and an intimate knowledge of the local culture.