Partners

Overview

Aligning Interests. Building Relationships. Creating Success.

Katcher Vaughn & Bailey Public Relations (KVBPR) develops innovative public relations programs for healthcare and civic growth and development clients.

KVBPR works with organizations to match public relations programs with their business strategies. That means aligning interests with the people who are important to their long-term interests and success.

Who are these people? Customers. Prospects. Members. Employees. Civic leaders. To name a few.

Our process is proven. And so are our results.

Client Successes

BlueCross WalkingWorks for Schools

For the 2007-2008 school year, 412 schools and 181,000 students enrolled in the BlueCross WalkingWorks for Schools program. 100% of last year's participants walked for the project minimum of 5 minutes per day, and more than 75% of participants walked more than the project required. Surveys of participating teachers show that 87% noticed improvement in classroom behavior and 80.2% noticed positive physical changes in their students, such as increased energy and physical endurance.

Industry Expertise

• Associations
• Business-to-Business
  • Construction/development
• Financial Services
• Health Care/Medical
• Not-for-profit
• Real Estate
• Sustainability

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Event Management
• Marketing PR
• Media Relations
• Public Affairs
• Social Media

Other Specialties

• Marketing
• On-line Marketing
• Other
• Web Services

Practice Groups

Market Intelligence

Nashville is known worldwide as Music City U.S.A. Yet health care is the star of the Middle Tennessee economy, an $18 billion industry that includes more than 300 health care companies operating on a multi-state, national, or international basis.

The ever-expanding industry sector provides numerous prospects for public relations, including new company and product launches. It’s no coincidence that most PR firms here have one or more health-care clients on their rosters. As Tennessee’s capital city, there is also an opportunity to focus health-care public relations efforts in the public policy/public affairs arena.

Nashville is also experiencing significant growth and development in the central business district for both businesses and residential living. Commercial and residential real estate firms and developers, architects and engineers are all mainstays on public relations firm client lists here.

For public relations practitioners, Nashville mirrors most of America’s largest cities. The media is changing, with traditional local media outlets battling “online-only” news products to meet the age-old goal: being first. For clients trying to bridge generations with its messages, it’s more important than ever to utilize viral marketing and social media tactics with traditional media relations activities and non-media communications strategies.