Partners

Overview

During our 24 years in business, our vision has remained unchanged – to create something that sets our clients apart. We remain proudly independent with offices located within Australia’s two biggest cities - Sydney and Melbourne.

Wrights has two distinct functions – corporate reputation consulting and marketing communications, specialising in consumer financial services, major events, sport and retail.

Wrights understands the prevailing business and financial environments through recent work on brands such as ING Direct, Australia’s first online bank; BPAY, Australia’s leading bill payment service; InfoChoice, financial products comparison website; and Virgin Money, Australia’s newest retail bank. Wrights is highly experienced in event marketing, working with the Victoria Racing Club on Australia’s biggest sporting event, the Emirates Melbourne Cup; the Royal Agricultural Society’s Australian International Beer Awards and Royal Melbourne Show; and the Sydney V8 motorsport event, Sydney Telstra 500. Other international clients include Honda and Hungry Jack’s (Burger King). We help clients grow to dominate their markets. We are ingenious in our approach to public relations, we deliver ground breaking campaigns and we exceed expectations every time.

Client Successes

From burgers to broccoli

From a complete menu shake-up, an overhaul of its nutritional profile and a new marketing tagline, in 2011 Hungry Jack’s began the reinvigoration of its 40 year old brand.

It looked to its decade-long PR agency, Wrights, to make one of its first ever proactive announcements, Salad Stix, which resulted in widespread national media coverage and almost 100 national print, radio and online news items.

Industry Expertise

• Agriculture
  • Agribusiness
• Automotive
• Business-to-Business
• Consumer Products
• Financial Services
• Food/Packaged Goods
• Real Estate
  • Building and Construction
• Sports
• Transportation
• Travel/Tourism

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Event Management
• Financial/Investor Relations
• Marketing PR
• Media Relations
• On-line PR
• Social Media

Other Specialties

• Marketing
• Web Services

Practice Groups

Market Intelligence

The Australian media landscape is unique given its vast geographic area and relatively small population.

Technology has instigated many developments within the media industry in the past 10 years. While Australians are still served by two national and 10 state metropolitan daily newspapers, all newspapers offer free and pay-per-view content online.

There are 35 regional daily newspapers and 470 weekly suburban newspapers, and more than 300 commercial radio stations around the country.

The Australian Government announced the introduction of digital television in 2001, and will complete the phase out of analogue television by 31 December 2013. There are 21 free-to-air channels offered by five major broadcasters - ABC, SBS, Ten Network, Seven Network and Nine Network.

In 2010, the first free-to-air 24/7 news channel was launched by government owned broadcaster, ABC. This is this country’s second intensive news channel behind SKY News, an offering by Foxtel - Australia’s only pay-tv service, featuring over 200 channels.

Social media has also taken off in Australia, with Twitter, Facebook and YouTube being the three most popular social networking sites.