Partners

Client Successes

High-profile awareness for Zero-G Corporation

Weightless flight experiences gets worldwide attention.

M. Silver Associates’ creative solution to feature Zero Gravity Flights as a safe and once-in-a-lifetime experience came in the form of a specially-arranged flight for acclaimed British physicist, Stephen Hawking, who has spent a lifetime studying gravity and has been wheelchair bound for nearly four decades by ALS.

MSA’s efforts resulted in recognition of the flight as an historic, international event garnering world-wide coverage, including features on NBC, ABC, BBC News and CNN, as well as extensive print exposure in The New York Times, International Herald Tribune, and Associated Press, among others. In total, the story appeared in more than 200 countries, resulting in 1600+ placements and 243 million impressions.

Overview

Founded more than 35 years ago, M. Silver Associates Inc. (MSA) is a full-service marketing communications and public relations agency specializing in travel, tourism, the hospitality industry and luxury lifestyle sectors.

MSA is known for its premium client roster, talented and diversified professional staff, client longevity, non-traditional thinking, measurable bottom-line results, integrity and hard work, depth of knowledge and experience, and a highly defined service philosophy that puts client interests above all else.

The agency’s travel and tourism experience includes image and brand development and execution of comprehensive marketing campaigns for a wide variety of organizations including government tourist boards, ministries of tourism and convention and visitors bureaus, hotels/resorts, attractions, airline/aviation, cruise lines, rail companies and providers of travel products and services.

Other practice areas include luxury consumer products and services, economic development, attractions and special events, culinary, financial services and cause-related, non-profit and corporate social responsibility representation Headquartered in New York City, MSA also has a branch office in Fort Lauderdale.

Industry Expertise

• Consumer Products
• Entertainment/Cultural
• Not-for-profit
• Travel/Tourism
  • Hospitality

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Event Management
• Marketing PR
• Media Relations
• Public Affairs

Other Specialties

• On-line Marketing

Practice Groups

Market Intelligence

Travel and tourism is a fast-growing global industry. It touches every aspect of society and is a worldwide economic driver.

The media mainly covers tourism from a lifestyle perspective – chronicling places to visit, interesting sights, consumer trends and the latest in travel products and services. Travel is also of interest to the business media, especially reporting on the actions and environments of publicly held companies and news-making (positive and negative) industry sectors. Travel is appealing from multiple perspectives, giving the media and travel organizations a rich choice of story angles and topics to reach customers – from general interest to niche markets.

Online and travel information sites are major influencers in driving customer interest and demand. Trade and consumer media frequently turn to credible travel bloggers for opinions and thought leadership. Not unsurprising, the travel industry can be volatile, requiring marketers to be anticipatory and ahead of societal shifts. Travel in all forms can be significantly affected by economic, social and geo-political issues. Quick strategies are often needed to seek new customers or shore up existing ones. Fortunately, travel is important to Americans – even in difficult times, travel is seen as an intrinsic right or a business necessity.