Partners

Client Successes

IOWA EVENTS CENTER DEVELOPMENT & MANAGEMENT PLAN

Over a five-year period, Strategic America (SA), on behalf of the proposed $217 million Iowa Events Center (IEC), built community and state support for the largest single project in Polk County’s history. The IEC consists of a 16,000 seat-arena, an exhibition hall, Iowa Hall of Pride museum and a renovated Veterans Memorial Auditorium.

SA’s strategic plan included research and assessment of public awareness and understanding, branding, ongoing counsel, crisis and issues management, media relations and informational materials, including an onsite Web cam available online.

More than $90 million was acquired through public and private grants, loans and donors. The Des Moines Register poll showed 67% believed that building the IEC was vital to Iowa’s quality of life. News coverage, initially skeptical, included strong editorial support over time. SA received numerous awards from professional groups.

Overview

For 28 years, Strategic America (SA), a full-service, integrated marketing firm of nearly 90 professionals, has served clients in industries from financial services, insurance, agriculture and healthcare government, education and nonprofits. Our account teams strategically approach each client and campaign for results. SA offers the umbrella of marketing services including award-winning research-based branding, research, strategic planning, public relations, advertising, paid media planning and placement, direct marketing and creative/design including broadcast, video, print and online communications.

SA values relationships with and innovative solutions for clients, proven through long-standing client partnerships, some as long as our agency has been in business.

SA’s experience includes B2B with industry-leading specialization in channel marketing especially with franchise/dealer/agent brands. We are recognized as well for B2C, retail, issues management in numerous arenas, particularly in regard to government relations.

With innovation, accountability and service as hallmarks, our PR department provides the full umbrella of relevant services. This include award-winning, on-target, on-time, on-budget strategic plans and campaigns, communications audits, media relations, issues management, community relations, government relations, public affairs, event planning, employee/internal communications and publication/materials development. .

Industry Expertise

• Business-to-Business
• Consumer Products
• Education
• Financial Services
• Government
• Health Care/Medical
• Not-for-profit
• Telecommunications
• Travel/Tourism

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Event Management
• Marketing PR
• Media Relations
• Presentations
• Public Affairs
• Research

Other Specialties

• Advertising
• Graphic Design
• Marketing
• On-line Marketing
• Other
• Print
• Web Services

Practice Groups

Market Intelligence

Our regional and national clients, our unique media planning application software product—Strategic Market Planner (SMP®)—and our successes in implementing strategies have positioned SA as one of America’s channel market leaders. SA has broad client category experience and strategies that boost clients’ business.

SA understands the value of the brand and the need be able to generate activity and sales for the dealer, franchisee, agent or distributor. We understand that with channel marketing there is an investment being made by the brand and at the local level by the dealer. Both are required to produce results. A quality product, strong brand, good dealer relationships and effective marketing programs are part of the total solution. SA represents both leading and challenger brands in the marketplace.

Over the years, the company has served clients in the categories of home products and services, quick service restaurants, telecommunications, insurance and financial services, office furnishings/supplies, and more. SA has become a leading channel marketer by not only its long-term focus on this marketing space, but by its innovative solutions to dealer challenges including unique technology solutions that are backed by what has been described as “the gold standard of service.”