Los Angeles CA 90067
Office Phone: (310) 556-4443
Fax: (310) 286-2350
The Pollack PR Marketing Group, a 28-year old Los Angeles-based communications agency, services clients ranging from innovative start-ups to Fortune 500 companies, with a focus on consumer products, services and technologies, corporate communications and business-to-business. The agency has successfully launched new consumer products regionally and nationally, re-branded established products and companies, re-invigorated older legendary brands, managed corporate reputations, built and enhanced corporate images and shaped perceptions, sparked trends and increased companies’ market and mind share. The agency’s team believes that all public relations campaigns must lead to clients’ gain of market share, e.g., share of referrals, share of industry profits, share of dislodged clients of competition, share of audiences, share of quality relationships and partners. The agency’s professionals have years of experience as strategists and consider tactics that will not only impact immediate goals, but also match up what a client does best with what the market is looking for and align the client of today with what it will be tomorrow.
Re-branding Frisbee: Creating Nextgen Loyalists
We leveraged the popularity and universal appeal of the sports originated by Frisbee (Ultimate Frisbee, Frisbee Golf and Frisbee Freestyle) to re-brand the Frisbee brand and to bolster Frisbee’s position as a sporting product, good for the masses.
Timed to peak during the key spring and summer selling seasons, the agency unleashed a nationwide media relations campaign designed to re-invigorate the Frisbee brand as the original flying disc and as the originator of flying disc sports among the target audiences.
Strategy was to diffuse potential backlash derived from the “sense of abandonment” felt by many of the core enthusiasts as a result of the Frisbee brand’s transgression away from the sports it created decades ago.
A market-by-market media relations campaign was built, focusing on the brand history, the popularity and the sportsmanship of Frisbee-based sports, as well as the availability of the new Frisbee Sport line of products. A teaching curriculum focusing on sport was designed.
The campaign generated more than 80 million print media impressions and over 100 local news broadcasts in less than five months.
The Frisbee teaching curriculum was implemented in over a dozen schools within eight weeks of its launch.
The Ultimate Players Association officially approved the Frisbee Sport Disc for match play.
- Consumer Products
- Consumer Electronics
- Digital Entertainment
- Financial Services
- Food/Packaged Goods
- B2B Connectivity
- Brand Development
- Community Relations
- Crisis Communications/Issues Management
- Event Management
- Financial/Investor Relations
- Marketing PR
- Media Relations
- On-line PR
- Social Media
- Graphic Design
- On-line Marketing
- Video Production
- Web Services
Being in the center of the second largest media market in the US and in a sub market of Los Angeles, Century City, right across the street from entertainment giants ICM, and Creative Artists Agency (CAA), finds us in what is arguably the home of where today’s trends are spotted and where early adopters interact with each other -- which sets us apart. Our professionals are astute at recognizing trends rooted in LA, both in the PR industry and in everyday consumer life, trends that tend to spread nationally. Many of us operate as influencers and buzz agents and are savvy about propelling messages through new communication tools such as creating viral videos, working with influential bloggers, as well as finding new avenues in which to communicate with mainstream media and key people that need to “hear and know” about our clients. It is the very pace and sophistication at which a larger marketplace operates, that delineates and refines our approach to PR and provides ready access to thought leaders and idea shapers. It is a dynamic multicultural marketplace that demands fluidity in approach and forces an adaptive stance toward the cultural convergence of the media – and we are stronger for it.