Partners

Client Successes

Recycled Water Project Celebrates First Milestone

20% total water storage availability pressured government to implement a drought response strategy which was both successful and timely.

With the completion of the Western Corridor Recycled Water Project's first stage, ‘First Water’, the Project team showcased the Government’s achievements through a stakeholder-focused plan that engaged the media, community, key influencers and workforce in a celebration of the milestone.

The First Water celebration event was highly successful, with strong attendance from the community, workforce and key influencers. Media coverage for the event was extensive across print, television and radio and reinforced the key message that the Project would be completed on schedule.

Overview

Phillips Group, founded more than 30 years ago, is a world class Australian Communication Company.

We have earned our leadership position through our continuing commitment to partnering with our clients, our innovative strategies and our results.

Through our national network we can implement Australia-wide communication programs drawing on specialist local knowledge to ensure effective delivery of communication solutions to support clients’ business plans and the vision of their company.

Award winning performance – more than 150 industry awards, including 19 coveted international awards – are testimony to our commitment to communication excellence. The recognition by our peers makes us one of Australia’s most respected and most awarded communication consultancies.

Service capabilities - strategy & planning, financial & investor relations, stakeholder relations, issues & risk management, crisis and emergency response, reputation management, change communication & employee engagement & marketing communications.

Industry specialities - agribusiness, banking & financial services, defence, energy, mining, environment, government, health care & life sciences, infrastructure, property, retail & fast moving consumer goods.

In addition to our Brisbane office, Phillips Group has offices in Sydney and Canberra, with representation in other Australian states.

People. Strategy. Results.

Industry Expertise

• Agriculture
  • Agribusiness
• Business-to-Business
• Consumer Products
• Financial Services
• Government
• Health Care/Medical
  • Biotech
• Labor and Industry
  • Mining
• Sustainability
• Transportation
• Waste/Utilities Management

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Financial/Investor Relations
• Marketing PR
• Media Relations
• On-line PR
• Public Affairs
• Public Offers

Other Specialties

• Graphic Design
• Marketing
• On-line Marketing
• Other
• Print
• Video Production
• Web Services

Practice Groups

Market Intelligence

Australia is catching the social media wave that is gaining momentum and prevalence in the world of PR and marketing.

To better serve our clients and keep up with the shifts in online consumer behaviour, Phillips Group has fully embraced online PR and social marketing. We offer social networking tools to build brands, manage reputations and ensure optimum exposure.

Phillips Group has become successfully involved with online communities, social networking, blogs and podcasting. We have experienced first-hand how social marketing can forge business connections long in advance of needing them.

It is important to be prepared to represent brands in a win-win situation compared to those companies that skim social media with tactics and without a full understanding of the medium. Not fully understanding social media communities can result in reputation damage rather than audience engagement.

The way to build a positive reputation effectively in the world of online media is achieved through quality content that is informative. Overall, positive “word-of-mouse” and embracing the online culture of user generated media plays an important role in building a positive reputation. Transparency and participation are the “lifesavers” for a positive online reputation.