Partners

Client Successes

BlissPR increases market share for MetLife

Goal: Increase market share of MetLife’s Disability Group by increasing awareness among both institutional and individual markets.

Project: Media relations campaign to highlight MetLife’s extensive expertise and promote A Year in the Life of a Million American Workers, a research guide based on MetLife’s extensive database of more than 4 million employees.

Method: BLISSPR launched a multi year communications program, which included press releases, themed pitches, employee polls and bylined articles.

Results: The campaign generated more than 110 national, business and trade publication hits and multiple speaking opportunities for MetLife. In recognition of these results, BLISSPR and MetLife were awarded the PRSA’s Silver Anvil Award.

Overview

BlissPR (formerly Bliss, Gouverneur & Associates) is a New York-based business-to-business strategic media relations and marketing communications firm specializing in the financial services, professional services and healthcare fields.

In June 2008, the firm celebrated 33 years of experience. Our talented team of professionals operate in New York, Chicago, and St. Louis. When appropriate, we extend our reach through our Worldcom Partners around the world and with our sister companies in The Dudnyk Group of Companies.

BlissPR offers a full suite of public relations and marketing communications services, including:

• Marketing strategy • Media strategy • Digital PR strategy • Research and surveys • Writing and editorial services • Internal communications • Client workshops: media training, personal branding, writing for publication • Crisis Communications • Advertising services (through our affiliates at The Dudnyk Group of Companies) • Interactive marketing (through our affiliates at The Dudnyk Group of Companies)

Our focus delivers specific client benefits:

• Speed—We know each client’s target media and market, so we move quickly from planning to action • Clarity— We deal with complex, technical issues on a daily basis. As a result, we know how to help people—and the media—understand them • Results— At the end of the day, our clients want us to “move the needle.” And we do.

Industry Expertise

• Associations
• Business-to-Business
• Financial Services
• Health Care/Medical
• Real Estate

PR Specialties

• Brand Development
• Crisis Communications/Issues Management
• Management Consulting
• Marketing PR
• Media Relations
• On-line PR
• Research
• Social Media

Other Specialties

• Marketing
• Other
• Print

Practice Groups

Market Intelligence

Our firm has three distinct specialties – financial services, professional services and healthcare. As a result, we speak many languages. We speak the language of lawyers, CPAs, strategy consultants, lending officers, portfolio managers, analysts, actuaries, financial planners, radiologists, pharmacists and facilities planners, among others. Importantly, we know how to translate these languages into the “sophisticated lay language” of the media.

Yes, in a digital world, communications strategies are increasingly “one to one” and “many to many,” more than the traditional “one to many.” Communications channels are new, but the practices are often not. So despite the channel – whether it’s a blog, a TV interview, a trade publication or an analyst meeting – there are really only two questions to answer. They are: what does our client know that is newsworthy? And what will the audience – whether it’s one person or a phalanx – find valuable?

So when we’re developing media strategies or marketing campaigns, we find it is imperative to speak our client’s language fluently, and to know how best to translate it for the listener. In that way, we save precious time for the client, and we maximize the interest level of the audience, and both are happy with the result.