New York NY 10110
Office Phone: (212) 840-1661
Fax: (212) 840-1663
Bliss Integrated Communication (formerly BlissPR) is a 37 year-old, NY-based strategic B2B firm specializing in financial services, professional services and healthcare fields.
Our talented team operates in New York, Chicago, St. Louis, and Portland, OR. We extend our reach through our Worldcom Partners throughout the globe and our affiliation with The Dudnyk Group of Companies.
We treat every communication challenge as a business challenge. We absorb sale/marketing plans and business goals and objectives, and determine how communication can deliver against them and become a tangible business driver for our clients. Once a strategy is in place, we connect clients to customers, prospects and influencers using multiple platforms. Our goals are simple, yet highly-focused: market differentiation and meaningful engagement. Our programs create business impact. We work with clients to define success metrics and are held accountable for results. The greatest testament to ROI is the length of our client relationships.
Bliss offers a full suite services, including: • Marketing strategy • Media strategy • Digital PR strategy • Research/Surveys • Writing/editorial services • Internal communications • Client workshops: media training, personal branding, writing for publication • Crisis Communications • Advertising services & Interactive marketing (through The Dudnyk Group of Companies)
BlissPR increases market share for MetLife
Goal: Increase market share of MetLife’s Disability Group by increasing awareness among both institutional and individual markets.
Project: Media relations campaign to highlight MetLife’s extensive expertise and promote A Year in the Life of a Million American Workers, a research guide based on MetLife’s extensive database of more than 4 million employees.
Method: BLISSPR launched a multi year communications program, which included press releases, themed pitches, employee polls and bylined articles.
Results: The campaign generated more than 110 national, business and trade publication hits and multiple speaking opportunities for MetLife. In recognition of these results, BLISSPR and MetLife were awarded the PRSA’s Silver Anvil Award.
- Financial Services
- Health Care/Medical
- Real Estate
- Crisis Communications/Issues Management
- Marketing PR
- Social Media
- Management Consulting
- Media Relations
- On-line PR
- Brand Development
Our firm has three distinct specialties – financial services, professional services and healthcare. As a result, we speak many languages. We speak the language of lawyers, CPAs, strategy consultants, lending officers, portfolio managers, analysts, actuaries, financial planners, radiologists, pharmacists and facilities planners, among others. Importantly, we know how to translate these languages into the “sophisticated lay language” of the media.
Yes, in a digital world, communications strategies are increasingly “one to one” and “many to many,” more than the traditional “one to many.” Communications channels are new, but the practices are often not. So despite the channel – whether it’s a blog, a TV interview, a trade publication or an analyst meeting – there are really only two questions to answer. They are: what does our client know that is newsworthy? And what will the audience – whether it’s one person or a phalanx – find valuable?
So when we’re developing media strategies or marketing campaigns, we find it is imperative to speak our client’s language fluently, and to know how best to translate it for the listener. In that way, we save precious time for the client, and we maximize the interest level of the audience, and both are happy with the result.