iGen Goes To School- College Recruitment Study

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Is your school’s approach to iGens passing or failing? Our partner, Pollack PR Marketing Group, discusses how the next generation of college applicants is unlike any other. The main question here is how do schools appeal to iGens? A recent study revealed that colleges and universities need to be concerned about marketing to a decreasing crop of prospective students.

The research and data collected about iGen students was found using focus groups and surveys. These findings showed what the iGen students valued and found important.

To see the results of this study visit Pollack PR Marketing Group and learn the best ways to gain enrollment here 

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