News & Press
NORTHLICH NAMES THREE TO NEW POSTS TO SPUR GROWTH, CROSS-MEDIA CREATIVE DEVELOPMENT
APPOINTS NEW CREATIVE, STRATEGIC GROWTH
AND PUBLIC RELATIONS LEADERS
Columbus, OH, Friday, September 18, 2007 - Northlich today named three agency veterans to new posts to better deliver creative ideas across media channels and enhance its development of strategic platforms to drive growth. The brand engagement agency has named Jeffrey Warman as Executive Creative Director, Mark Willis as leader of its public relations practice, and Rick Miller as Chief Growth Officer, according to Kathy Selker, president and chief executive officer.
“These moves position Northlich to further deliver media-neutral campaigns led by a singular creative idea,” said Selker, who became principal owner in January. "It also will allow us to further develop business platforms that help our clients grow by better meeting consumer needs."
New Leadership in Public Relations
Mark Willis, vice president and general manager of Northlich’s Columbus and Cleveland offices, will take on responsibility for leading the agency’s public relations strategic offering. Willis is charged with bringing the practice into alignment with the agency’s focus on brand engagement and interactive communications.
A 23-year integrated marketing and communications industry veteran, Willis joined Northlich’s Cleveland office almost three years ago after Northlich acquired a smaller firm there. He was promoted last spring to general manager of both the Columbus and Cleveland offices, where he has overseen the interactive team as well as integrated account teams for clients such as Macy’s, Ohio State University Medical Center, Key Bank, American Greetings, GS1-US and Cardinal Health.
Prior to joining Northlich, Willis served as senior vice president and partner in the Cleveland office of Fleishman-Hillard. His communications expertise, branding knowledge and strategic planning capabilities have benefited clients like AT&T, FedEx, NCR, Iams, Bayer Animal Health and the Rock and Roll Hall of Fame & Museum.
Willis holds a B.S. in journalism from Bowling Green State University. He is an accredited member of the Public Relations Society of America (PRSA), a member of the 2008 Leadership Cleveland class, and is the chairman of the Global Financial Services Practice Group for the Worldcom Public Relations Group, the largest global network of independent PR firms.
Chief Growth Officer
Rick Miller has been named Northlich’s Chief Growth Officer, responsible for agency growth and business development. Previously president of public relations, Miller joined the agency in 1994 and led its PR practice to become one of the largest and most respected in the region. During his career at Northlich, has also had responsibilities for other Northlich units, including media and digital, and led the agency’s move into social marketing via its award-winning anti-tobacco campaigns.
With more than 25 years of experience, Miller has created and managed award-winning communications programs for leading brands including Apple, Levi Strauss, P&G, Valvoline and others. He has been widely published on subjects such as green marketing, corporate social responsibility and new media.
Before joining Northlich, he was an executive with Burson-Marsteller, first in Chicago and later in San Francisco, where he served as senior vice president/general manager with additional responsibilities as marketing practice leader and as a member of the firm’s global crisis communications team.
He serves on the executive committee and chairs the marketing committee of the Contemporary Arts Center in Cincinnati, and is a past board member of the Worldcom Public Relations Group. He is a past president of the Cincinnati chapter of the Public Relations Society of America and a graduate of Leadership Cincinnati. Rick is a cum laude graduate of Bowling Green State University in Ohio, where he serves on the advisory board of the School of Journalism.
Executive Creative Director
Jeffrey Warman now leads the agency’s creative, design and production teams as executive creative director. Formerly and ideation director, Warman is charged with strengthening Northlich’s creative approach to brand engagement and delivering stronger ideas across all communications platforms.
Warman’s work in television, radio and print for clients like the Kentucky Lottery, Long John Silver’s, Brown-Forman and the Ohio Tobacco Prevention Foundation has won a long list of awards. His creative vision has been rewarded with a National Addy, two Cincinnati Addy Best of Shows, a regional Emmy, a Radio-Mercury Finalist, and multiple entries into Print Magazine’s Design Annual and London’s “The Reel.”
Warman joined Northlich in 1998 as a copywriter before moving to another agency two years later, returning to Northlich in 2003. He began his career with CBS News in New York as a documentary writer and producer, has produced for ESPN, and interned in the White House for the Clinton administration. He is a summa cum laude graduate of Wright State University, with a B.A. in mass communication. He recently completed his first screenplay, which is in the initial production phase with Sundance Film Festival award-winning director Vance Malone of Station Film/LA set to direct.
Northlich is a brand engagement agency specializing in changing not simply perception, but behavior. On the tube, in the paper, on-line or on the street, Northlich engages people with brands however, whenever and wherever they choose to engage for leading marketers like P&G, Yum! Brands, Birds Eye and others. Learn how at www.northlich.com.