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Contact: Sara Conley, 312-558-1770

 Firm has been a Chicago and national PR presence since its founding

Tuesday, September 9, 2008 (Chicago) – Public Communications Inc. (PCI), which began as a two-man shop and has grown to more than 50 employees and one of the 10 largest certified women-owned PR firms in the nation, turns 45 this September.  The national firm has as many clients out-of-state as in and has a concentration of business in health care, conservation/environment, education, culture/entertainment/sports and “everything Chicago.”

“At a time when mid-sized, independent firms like ours are being acquired, merged or are re-inventing themselves by looking for new areas of business, our clients rely on the stability of our firm, the depth of our knowledge in their fields and the experience of our staff,” said Dorothy Oliver Pirovano, president and CEO.  “Nearly 30 percent of our staff has been with us 10 years or more and our nine-member senior management team averages 14 years with PCI.  We have prospered on long-term client relations – many stretching 15, 20 and 25 years – and client referrals, which account for more than two-thirds of the new business opportunities we’ve had, not only this year, but most years.”

PCI is celebrating its anniversary year by launching initiatives that complement its areas of emphasis, including a greening of PCI's business operations, and identifying more opportunities for the firm to enhance the lives of others through community service and special projects.  

“Our aim is for PCI to continue building on its tradition of doing right by our clients, our employees, our community and the environment,” said Jill Allread, the PCI principal who leads up much of the firm’s conservation and environment work.

“We have a roster of exceptional clients whose causes and work we believe in,” said Ruth Mugalian, principal. “Since Jim Strenski founded PCI in 1963, we have provided expert issues management and communications counsel and services to thousands of clients in diverse industries and we thrive on working in an eclectic, always evolving environment.”

About 60 percent of PCI’s clients are in health care and the firm works extensively with the American College of Allergy, Asthma and Immunology, Zimmer Orthopaedics, Procure Treatment Centers, the University of North Carolina Health System and a variety of other medical associations, pharmaceutical and medical device firms, hospitals and consultants to the industry. 

PCI’s environment and conservation practice has grown significantly in the past 10 years and includes John G. Shedd Aquarium, the Association of Zoos and Aquariums, the Alliance of Marine Mammal Parks and Aquariums, Chicago Wilderness, Brookfield and Lincoln Park zoos locally, and nearly two dozen zoos and aquariums across the country.

Another growth area for PCI is education.  In addition to representing the Erikson Institute, National-Louis University, the University of North Carolina and Adler School of Professional Psychology, PCI works with public and private schools – from pre-schools to high schools.

When PCI says it concentrates on “everything Chicago” it is talking about a large and diverse group of clients that range from the Regional Transportation Authority to the Museum of Science and Industry, to Luxury Home Tours, the AIDS Foundation of Chicago and Little Brothers, Friends of the Elderly.

PCI is a founding member of the Worldcom Public Relations Group, www.worldcomgroup.com, the world’s largest network of independently owned public relations counseling firms with more than 100 offices in 133 markets on six continents. It is a certified Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Counsel.

PCI is located at 35 E. Wacker Dr. in downtown Chicago. For more information, visit www.pcipr.com

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