News & Press
SJ&P Wins Gold at Regional ADDY’s
St. John & Partners was recently honored with a Gold ADDY award at the district-level competition held in St. Petersburg, Fla. The agency was awarded for its PARC Management “Fright Fest” campaign, a series of three television commercials for Elitch Gardens Theme Park’s annual Halloween celebration.
The SJ&P-created campaign reintroduced the theme park’s annual Halloween celebration with a new family focus. The television campaign ran in 2007 in the Denver media market and contributed to a 24 percent increase in attendance from the past year. Headquartered in Jacksonville, PARC Management owns and operates seven parks, attractions, recreation and entertainment venues throughout the country.