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SJ&P Wins Gold at Regional ADDY’s


St. John & Partners was recently honored with a Gold ADDY award at the district-level competition held in St. Petersburg, Fla.  The agency was awarded for its PARC Management “Fright Fest” campaign, a series of three television commercials for Elitch Gardens Theme Park’s annual Halloween celebration.

 

The SJ&P-created campaign reintroduced the theme park’s annual Halloween celebration with a new family focus.  The television campaign ran in 2007 in the Denver media market and contributed to a 24 percent increase in attendance from the past year.  Headquartered in Jacksonville, PARC Management owns and operates seven parks, attractions, recreation and entertainment venues throughout the country.