News & Press
MIDSIZE PR FIRMS EXPRESS BUSINESS OPTIMISM FOR REST OF ‘06
NEW YORK, May 6, 2006 – The Worldcom Public Relations Group, the largest global network of independently owned public relations firms, today announced results from the “State of Public Relations” survey conducted during its 2006 Annual Global Meeting held recently in New York City. Over 50 senior level PR executives participated in the survey with 85% reporting optimism when it comes to business prospects. The survey also asked Worldcom PR Group delegates to share their clients’ business outlook for their respective client industries and nearly three quarters (72%) report optimism for the remainder of 2006.
The most important client deliverables from PR firms according to survey respondents were “Strategic Counsel” and “Publicity” – listed number one and two respectively. ”Marcom Support” and “Lead Generation” followed in a third place tie as PR deliverables in their relationships with agencies. Additionally, the number one issue keeping midsize PR owners up at night is the recruitment and retention of good employees. Maintaining client relationships/client satisfaction came in second, new business wins and profitability tied for third, and cost of doing business and employee benefits rounded out the top five worries.
“We are pleased to see that a large majority of our midsize Worldcom partners are thriving in 2006,” says Jonathan Holt, of Holt & Germann Public Affairs L.L.C. and Chair of the Worldcom PR Group. “Businesses are now realizing the value and strategic strength midsize agencies provide and this recognition will continue to fuel future growth in our industry.”
About the Worldcom Annual Group Meeting (AGM) and Survey
The 2006 Annual Group Meeting was held April 26-28 in New York City and gathered together over one hundred senior-level delegates from midsize Worldcom partner firms across six continents. The voluntary survey was conducted during the three day event and tabulated by AGM host Padilla Speer Beardsley New York.
About the Worldcom Public Relations Group
Worldcom Public Relations Group is the world’s leading network of independently owned public relations counseling firms, with some 100 offices in 83 cities worldwide. Established in 1988, it was formed so that the strongest, most capable independent public relations firms could serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they operate. For more information, please visit www.worldcomgroup.com.