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LOS ANGELES-BASED PR AGENCY MARKS ITS 25TH ANNIVERSARY WITH THE RELEASE OF A LIST OF 25 PR DEFINING MOMENTS OF THE LAST 25 YEARS


Contact: Stefan Pollack, spollack@ppmgcorp.com, 310-556-4443

LOS ANGELES-BASED PR AGENCY MARKS ITS 25TH ANNIVERSARY WITH THE RELEASE OF A LIST OF 25 PR DEFINING MOMENTS OF THE LAST 25 YEARS

Compiled By The Pollack PR Marketing Group, The List Is A Collaborative Effort Of  Colleagues, Journalists And PR Professionals

LOS ANGELES (March 25, 2010) -- As part of the celebration of its 25th anniversary, The Pollack PR Marketing Group (PPMG), an integrated PR and marketing agency, released today a list of 25 PR Defining Moments that occurred from 1985, the year of its founding, to today -- PR moments in time that impacted not only history, but the PR consciousness and subsequently changed the ‘way it was’ from that moment forward. 

Several months ago, the agency sent out a call to colleagues, PR professionals and journalists, requesting them to submit their ideas for such a list.  The criteria set for inclusion was that the ‘moment in time’ over the last quarter of a century, had to have found its place in history or altered the way we live our lives, and also had to have impacted change within the context of public relations industry.  The ‘moments’ submitted could have influenced a lifestyle change, unfurled a technology that would change the way we lead our everyday lives, spotlighted a news happening through an inadvertent camera shot, or changed a political order or the societal landscape.

According to Founder & Chief Executive Officer, Noemi Pollack, “What first prompted the making of such a list is that over our 25-years we have been witness to some of the most accelerated changes in history.  As such, we wanted to put it all into some perspective to crystallize these impactful moments in time. Clearly, we recognized that many more than 25 ‘PR moments” would qualify for the list, so this list represents our choices of the numerous ones that were submitted. We chose to present the selected 25 in random order, so that we would be free to include ‘moments’ that fit our criteria, rather than be limited to the year in which they occurred.”

The agency was founded on the 25th of March in 1985, as Pollack & Setzer by senior strategists Noemi Pollack and Paul Setzer.  Almost two years later, at the time that Setzer left the firm to pursue a focus on advertising and graphic design, the agency was renamed The Pollack PR Marketing Group.  In the ensuing years, the agency continued its early focus on consumer products and services and, in recent years, has expanded its niche to include online and offline consumer branded engagement.

Fourteen years after its founding, the agency became a partner in The WORLDCOM Public Relations Group, a consortium of 110 agencies in 94 world markets, which added the collective resources and talents of 2,200 professionals that creatively and collaboratively handle small to large scale local, national and international public relations and marketing campaigns, seamlessly.

Additional plans for the year-long celebration include: developing and posting videos on the 25th of every month of forward-thinking communication concepts and ideas that incorporate evolving communication trends, as well as concepts that can support smoother adoption of ‘change’ by corporations – globally; a community relations “roll-up-your-sleeves” plan, whereby each agency professional gets an opportunity to work an 8-hour day at a charity of their choice on the 25th of every month and, in return, the agency will offer a donation to each charity; a monthly guest blogger column on the agency’s blog on the 25th of every month; and, of course, social festivities.

To date, guest blogger contributors include: futurist and author, David Houle, sales “guru” Jeffrey Gitomer; social media strategist, Jason Baer, author and sales strategist, Tom Searcy; PR publisher, Paul Holmes; and journalist, James Flanagan.

Says Noemi Pollack, “When we think of ourselves as a quarter of a century old, the longevity in that phrase really astounds,” and adds, ”We look forward to the next 25.”

To view the full list of the 25 PR Defining Moments, please visit,
http://www.pollackblog.com

About The Pollack PR Marketing Group
The Pollack PR Marketing Group (PPMG) based in Century City, CA, is a 25-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products, technologies and services. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit
http://www.ppmgcorp.com, or http://www.pollackblog.com, or follow us on Twitter @PollackPRMktg.





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