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Delta Media Gives Back: CHHA Gets the Full Beauty Treatment!


Delta Media’s $100,000 PR Makeover Competition winner The Canadian Hard of Hearing Association (CHHA) have received Delta Media’s full suite of PR services. The year-long project was a collaborative effort with generous donations from our favourite suppliers: Affinity Productions, Bypress Printing and Copy Centre, BMR Group, Jacques Robitaille Translation, MARSworks, Paladin Design and Stephen Fenn Photography.

 

The Canadian Hard of Hearing Association benefited from a strategic communications plan, a national radio public service announcement campaign, a national direct mail campaign, a new brand identity, a website face-lift and focus group testing.

 

Sheena Pennie, Delta Media’s President said, “From the 40 submissions we received, two tied for first place.  After having met both finalists, the inter-team chemistry we felt with CHHA was unmistakable.  We made the right choice!” Check out CHHA’s new look: www.chha.ca.