Worldcom Insights5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year
How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it over the fence. And shaping new markets with the kind of coverage that drive company value – like one, in the WSJ last week.
Another survey from last week warmed our hearts – because it confirms the truths we play by:
Great media comes to those who listen, understand what’s needed, and aren’t afraid to be creative.
That’s we’ve been doing for 25 years, come next week.
Check out this survey from Fractl Marketing, it confirmed what we’ve known for a long time about the media:relationships still count–and nothing trumps creative, on-point story ideas. The average reporter writes five stories per week, and the competition for placements is fierce. Most journalists receive nearly 12,000 emails per year, and double that for top-tier business reporters. Only 11% of pitches make the cut, converting to published stories. Although media relations by the numbers looks harder than fitting an elephant through the eye of a needle, our tried and true approach of writing smart pitches with fresh data, creative subject lines and, most importantly, building solid relationships, is still a winning combination.
Selfishness doesn’t have a place in PR—it’s about making your pitch a win-win. One way to do this? Don’t just tell reporters what to write. 70% of publishers prefer to collaborate on a project rather than receive an unrequested, finished asset. Use this time to learn more about the reporters preferences, writing styles and how to best work with them is critical in establishing a working relationship. Even better? Take the time to learn about them before you even start pitching them. According to the survey, 64% of respondents said establishing a personal connection before pitching ideas is at least moderately important. Sometimes, the relationship doesn’t exist. You can still win. A standout subject line is a winning ticket: 85% of reporters open emails based only on the subject line. A few other tips?
- Keep it short. If your pitches are hitting over 200 words, you’re probably losing the attention of 88% of reporters.
- The early bird catches the worm. 69% of writers preffer to receive pitches in the morning hours.
- Don’t just use your words. Go beyond articles and share some visuals or mixed-media pieces. 80% of respondents wish they received other content, including infographics and images. Just keep it on topic!
This September, Corporate Ink celebrates its 25th birthday, and one thing is for certain: We left “pray and spray” behind decades ago. If you want to keep up, take a deeper look at Libert’s data, including some facts on grammar, subject line suggestions and other tips straight from reporters’ keyboards: http://marketingland.com/500-publishers-weighed-content-marketing-best-practices-research-90603.
By Corporate Ink Integrated Marketing and PR -- Boston on August 29, 2014
read more Outside the Linhart PR Office: Three Questions with Courtney Brunkow
In our ongoing series, here’s what Courtney Brunkow, account executive, told us about her life outside of the office: Where is the coolest place you’ve traveled? Any travel plans coming up? Last year, I traveled to Montezuma, Costa Rica, for a yoga retreat at Anamaya Resort. The remote location, friendly locals, beautiful scenery and delicious…
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By Linhart Public Relations - Denver on August 28, 2014
read more We’ve moved!
Thank you for visiting MMNPL.com. We’ve moved! For all current news and results from the Most Memorable New Product Launch survey, please visit: http://www.schneiderpr.com/blog/category/mmnpl
By Schneider Associates - Boston on August 27, 2014
read more Make Managers Better Communicators
Anyone who has been a manager knows it’s a tough job. Managers are constantly stuck between the demands of upper management and the often conflicting needs of employees. With everyone pulling in different directions, effective communication isn’t the manager’s most pressing issue. Consistently, studies on employee engagement over the last 20 years report that employees prefer to receive work-related information from their immediate managers, whom they often trust more than senior management. Given that this middle layer of...
By Ward - Houston on August 25, 2014
read more Aggreko’s New Service Center in Salt Lake City to Support Mountain Region’s Commercial and Industrial Industries
By Ward - Houston on August 21, 2014
read more JW Marriott Houston Downtown & David Peck USA Unveil High-Fashion Uniform Program
By Ward - Houston on August 20, 2014
read more Aggreko Empowers Five Students with Scholarship Awards
By Ward - Houston on August 20, 2014
read more Employee Communication Success Starts With The CEO
In a successful organization, communication is everyone’s job. From the C-suite to the production line, everyone acknowledges and accepts their roles to receive and comprehend information, and to provide and accept feedback. To establish this kind of healthy, two-way communication throughout a company is a challenging yet easy task, and it starts with one person — the CEO. Research and real-world experience have taught us that employees want to hear from the CEO on the company’s vision, direction...
By Ward - Houston on August 18, 2014
read more Linhart Public Relations Promotes Emma Garten, Adds News Digital Team Member
DENVER, Colo., August 12, 2014 – Linhart Public Relations, a national public relations, digital media and corporate communications counseling firm based in Colorado, promoted Emma Garten to senior account executive and hired Kathryn Miller as digital coordinator. Garten, who was previously account executive, will continue to provide communications counsel and media relations support to several…
The post Linhart Public Relations Promotes Emma Garten, Adds News Digital Team Member appeared first on LinhartPR.
By Linhart Public Relations - Denver on August 12, 2014
read more Revenue Versus Principles
The Guardian's recent article entitled "World's top PR companies rule out working with climate deniers" brought to the fore again the dilemma that all agencies face at one time or other -- courage to turn away revenue (business) or confront a collective conscience angst, with a shrug. (Read More->)
By The Pollack PR Marketing Group -- Los Angeles on August 5, 2014
read more Outside the Linhart PR Office: Three Questions with Ashley Campbell
In our ongoing series, here’s what Ashley Campbell, account supervisor, told us about her life outside of the office: What is your favorite hobby and why? It’s hard to pick a favorite hobby – assembling ‘Thomas the Train’ sets, reading Dr. Seuss, running through sprinklers, playing with monster trucks…I guess I should mention my two…
The post Outside the Linhart PR Office: Three Questions with Ashley Campbell appeared first on LinhartPR.
By Linhart Public Relations - Denver on August 4, 2014
read more Linhart Public Relations’ Kelly Womer to be Inducted into PRSA’s Esteemed College of Fellows
DENVER, Colo., July 22, 2014 – Linhart Public Relations’ vice president and partner, Kelly Womer, APR, ABC, has been elected to the prestigious Public Relations Society of America (PRSA) College of Fellows. The College of Fellows, founded in 1989, is a community of more than 300 senior PRSA members who have advanced the public relations…
The post Linhart Public Relations’ Kelly Womer to be Inducted into PRSA’s Esteemed College of Fellows appeared first on LinhartPR.
By Linhart Public Relations - Denver on July 29, 2014
read more Outside the Linhart PR Office: Three Questions with Paul Raab
In our ongoing series, here’s what Paul Raab, senior vice president and partner, told us about his life outside of the office: What do you enjoy collecting? Paintings and prints. On a whim, I purchased an antique equestrian print as a gift for my wife, Sue, in a dusty shop in the French Quarter years…
The post Outside the Linhart PR Office: Three Questions with Paul Raab appeared first on LinhartPR.
By Linhart Public Relations - Denver on July 23, 2014
read more The Blurring Of Journalism, Again…
Since time immemorial, sharp reporters/editors would basically stop at very little to get a scoop on a breaking news story for their publications. Read More->
By The Pollack PR Marketing Group -- Los Angeles on July 16, 2014
read more Klondike Launches “The Best Ice Cream Bar Ever Conceived”
By Schneider Associates - Boston on July 15, 2014
read more lynda.com appoints Kaizo to support expansion across EMEA
Kaizo has been appointed by lynda.com, a leading online learning company, to deliver an integrated communications programme and support the company’s growth plans outside the United States. In 2013, lynda.com received $103million of private equity funding to expand globally. Kaizo’s … Read more
By Kaizo -- London on July 15, 2014
read more Harnessing the Social Power of Your Biggest Fans
The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, advocating for products and services, and have been doing everything they can to spread the word about brands they are passionate about.
Whether it be videos, pictures, tweets, or posts, authentic endorsements by brand ambassadors go a long way. Adobe recently used Vine to capture executives at industry events and engage in real time marketing. The video not only portrayed Adobe’s active participation in the industry, but also presented Adobe’s culture in an engaging way, showing that the employees are relatable and fun people. This content is now available to brand ambassadors who are able to share the videos and use the content as part of their advocacy, ultimately influencing the minds of potential customers and increasing sales.
Few realize that utilizing superfans can translate into great rewards for B2B companies as well those that market to consumers. Businesses want to partner with companies that are staffed by smart and fun people and are engaging and innovative in both the nature of their work and company culture, and Adobe’s Vine video truly captures that essence.
It is important to keep in mind that brand ambassadors are able to create their own powerful content. In order to truly harness the power of connecting with their biggest fans, B2B companies must provide ambassadors with the right tools by creating content specifically for their superfans and publishing this content on the right platforms. The goal is to make the content ready for the ambassadors to share, since once advocates are equipped with the right tools, they can take over in creating buzz around the brand. Adobe’s Vine video is not only compelling, but it is also ready to be shared across multiple platforms.
Employing superfans is not limited to consumer marketing. B2B companies can build relationships with potential customers, communicate the value of the organization, and increase sales by utilizing brand advocates- the people who already love the product and the brand.
It’s time to connect with your biggest fans. Are you up for the challenge?
By Corporate Ink Integrated Marketing and PR -- Boston on July 11, 2014
read more Kaizo helps Imago Techmedia to build IT infrastructure show IP EXPO Europe
Kaizo has been appointed by Imago Techmedia, the cutting-edge event organisers behind IP Expo EUROPE and Connected Business. Kaizo will initially support the team in delivering a bigger, better IP EXPO Europe show for 2014. With backing from London & Partners, IP … Read more
By Kaizo -- London on July 8, 2014
read more Kaizo Summer Sizzle 2014
The sun shined, the drinks flowed and a great night was had by all! A massive thank you to all those who attended and made it the best Kaizo Summer Sizzle yet. We hope you enjoyed the night as much … Read more
By Kaizo -- London on July 4, 2014
read more The Who, What, Where, and Why of Content Strategies
Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy. Before jumping in to your next campaign, consider the who, what, where, and why of your content strategy:
1. Why? Developing a strategy is critical to the success of your content. Content can go a long way, but only if it’s aligned with your goals. Don’t just create content for content’s sake or to keep up with whatever your competition is doing. A well thought out strategy gives you a definitive plan of action, and a higher probability of moving your buyers through the funnel.
2. Who? Know who will be receiving which pieces of content. It may sound obvious, but it’s surprising how many businesses don’t adequately segment their databases. Separating industries is important, but identifying where buyers are in the sales funnel will help you share the right content with the right people.
3. What? “Content” is a fairly vague term that encompasses several different types of collateral—blog posts, whitepapers, infographics, case studies, etc.—and each type has its own purpose. For example, you probably wouldn’t create an elaborate infographic for a commentary on an industry news story that’s better suited for a blog post. By making sure your content is in the right form, it becomes easily digestible and more likely to be meaningful to your recipients.
4. Where? Sales emails should be a no-brainer, but don’t forget to meet your buyers where they’re most active on social. By keeping tabs on social conversations, you can share relevant content when your buyers want it most.
Bonus: How? How can you guarantee a successful content campaign? In all honesty, there’s no guarantee that your content will be successful —and that’s okay. Marketing is full of trial and error scenarios, and content creation is no different. But before diving headlong into content creation, take a step back and make sure you have a clear understanding of the who, what, where, and why of your content strategy. To learn more about using content to connect with your buyers, check out “How B2B Prospects Consume Content.“
By Corporate Ink Integrated Marketing and PR -- Boston on June 25, 2014
read more Kaizo helps raise online profile for Society of Biology
Kaizo has been appointed by the Society of Biology, to raise the online profile of the Society’s Degree Accreditation Programme, which highlights the degrees that have the potential to educate the life science leaders and innovators of the future. The Society of … Read more
By Kaizo -- London on June 24, 2014
read more Movebubble finds a home at Kaizo
Kaizo chosen to help launch the Shoreditch property tech start-up New online platform for property rental, Movebubble, has appointed Kaizo to help launch its service to landlords and renters in the UK. Movebubble, which offers a range of free tools … Read more
By Kaizo -- London on June 23, 2014
read more Starbucks Trail Blazes Education For Its Employees
As the battle for raising the minimum wage rages on in Washington, DC, with not too much hope for a resolution for the underemployed to get out from under, along comes an innovative corporation with an idea that trumps Congress’ endless battle. (Read More->)
By The Pollack PR Marketing Group -- Los Angeles on June 19, 2014
read more The Art of Survey Creation
Executing survey campaigns can be extremely effective for our clients. The data gleaned from market surveys can be turned into press releases, market briefs and infographics, and, equally importantly, used in email marketing, sales presentations and media campaigns.
These surveys can help emphasize a company’s value, highlighting new trends in the industry and demonstrating an understanding of what’s driving them. Furthermore, the results often have a long shelf-life, with other businesses, articles and reports referencing the data more than a year later.
Given the value these surveys provide, it’s simple to say, “let’s just run a survey.” But, it’s important to ask a few questions before diving in.
- Do we even need a survey? Understand the goal of your survey and what important industry questions and topics the data will address.
- What story will the data tell? It’s easy to get lost in a flurry of potential questions when brainstorming for a survey campaign, but focus on building an intriguing story from the survey data.
- Where is the controversy? Nobody is going to find interest in a survey that explains that 99% of people like sunny days more than rainy days. Finding survey data that bucks conventional thinking or highlights a new trend is far more useful than a survey that backs up what people already know.
- Why? It’s easy to highlight the survey data, but always offer the reasoning behind the data. If 90% of respondents are saying one thing, offer an explanation and an idea for how to capitalize on that.
Survey strategy, like other facets of marketing, are constantly evolving. Don’t forget to take a temperature check every now and then to make sure your survey tactics are still relevant. Just this week at Corporate Ink, our team sat down for a discussion on the best tactics for creating a successful survey campaign, sharing some of our successes and failures and reiterating the core questions behind any survey.By: Gil Haylon Twitter: @GilHaylon
By Corporate Ink Integrated Marketing and PR -- Boston on June 10, 2014
read more Wake Up, Live Más
By Schneider Associates - Boston on June 4, 2014