Worldcom Insights45 Months a CMO: Three Insights About Today’s Marketing Leaders
In my industry news reading, I stumbled upon David Akkar’s blog post about CMO tenure. It is a nice reminder for C-suite marketing execs that today’s average tenure of a CMO is 45 months. It’s a much better situation than a few years ago when it was about half that or 23 months. David cited
By Linhart Public Relations - Denver on March 7, 2014
read more Ward Launches New Blog “Ward to the Wise”: Content Focuses on Causing Communication to Cause Business Results
HOUSTON (March 3, 2014) – Ward, a leading Houston-based communications and public relations consultancy, today introduced a new blog dedicated to sharing knowledge, expertise and practical tips for Causing Communication with internal and external stakeholders that leads to business success. Called “Ward to the Wise,” the blog supports the firm’s expansive brand “refresh” to more accurately convey its expertise and promise to clients. “With ‘Ward to the Wise,’ we want to inspire and embolden readers to cause communication...
By Ward - Houston on March 3, 2014
read more Reasons Brands Fail: #1 Failure to Launch Internally
Branding is a business strategy. It is not solely a marketing function, though marketing is accountable for communicating it to the outside world. It is not simply a logo. It is not the same thing as advertising. It is a promise and an experience that you and every member of your team delivers to your customers and other key stakeholders. The snazzy look, catchphrase and great graphics draw attention and appeal to your promise, but they are not...
By Ward - Houston on March 3, 2014
read more Brands: Be Yourself to Break Through the Clutter
Have you noticed a more natural, relaxed tone from brands lately? Brands and companies seem to be unbuttoning their communication with consumers, and I like it.
I’m a storyteller by trade, which means it’s my job to help clients communicate …
By Nuffer, Smith, Tucker, Inc. -- San Diego on March 3, 2014
read more EPL Announces Year-End Results For 2013
By Ward - Houston on February 27, 2014
read more Aggreko North America Names Bruce Pool as Managing Director
By Ward - Houston on February 26, 2014
read more A Reporter’s Perspective on PR: Making the Pitch a Win-Win
“Perfect story for you,” “Exclusive,” “Local resident wins award.”
Ninety-nine out of 100 pitches presented story ideas with zero relevance to the readers of my publication. Reporters learn to live with the background noise of pitch emails and calls bogging down their day.
So why would that experience make me want to jump to the darkside?
Why can’t PR pitching be a win-win?
As a reporter, there is never a time when a good story idea is a burden. Creating targeted, innovative pitches is an opportunity to provide reporters with pertinent stories is valuable! Not email blasting or cold-calling media lists, but working to understand a journalist and what he/she writes to provide a story idea that is compelling and – most importantly – relevant.
A few keys to a good PR pitch from a reporter’s eyes:
- Make sure the pitch is on target! That can’t be stated more emphatically. So many pitches waste time for everybody involved by pitching the wrong publications and reporters.
- Give me the news. No reporter wants to waste time chatting with PR reps. Jump to the news and the critical information to keep interest.
- Meet the deadline. Reporters often need answers quickly, but nothing sours a relationship with a PR person and their vendor more than missing a deadline because the person couldn’t deliver on time.
Providing relevant and helpful content requires research before you pitch, but it makes the reporter-PR relationship more beneficial on both sides.By: Gil Haylon Twitter: @GilHaylon
By Corporate Ink Integrated Marketing and PR -- Boston on February 26, 2014
read more Ward Creative Communications Launches New Name, Brand And Website
Ward Creative Communications Launches New Name,Brand And Website HOUSTON (February 25, 2014) – Ward Creative Communications, a leading Houston-based communications and public relations consultancy, today launched its new brand and shortened company name – Ward – to more accurately convey the firm’s expertise and promise to its clients. “Everything you’ve ever achieved in your business, you’ve done as a result of your communication about it,” said President Deborah Ward Buks. “Growth goals, new market penetration, process improvements, safety...
By Ward - Houston on February 25, 2014
read more Little Boxes On The Hillside
If you haven’t heard the beehive buzz around content marketing yet, you will soon.
According to the Content Marketing Institute: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage …
By Nuffer, Smith, Tucker, Inc. -- San Diego on February 24, 2014
read more Rule 40: Battle of the Brands
As the International Olympic Committee and Olympic athletes Rule 40 “battle” heats up, it appears the Winter Olympics will be remembered for a lot of the “games” being played off the ice.
By Nuffer, Smith, Tucker, Inc. -- San Diego on February 20, 2014
read more Going for the Gold: The Four Skills PR Pros and Olympic Athletes Have in Common
By Allison Andrews and Alexandra Obradovich The 2014 Winter Olympics in Sochi, Russia has provided the world with exciting sports, entertainment and drama over the past several weeks. We’ve seen the U.S. Men’s Hockey team beat Russia, Shaun White walk away without a medal and plenty of stray dogs. While great preparation, dedication and execution are […]
By RLF Communications -- Greensboro on February 20, 2014
read more Under Armour or Under Performer?
If I ran into an Under Armour executive on the street tomorrow, I’d offer a solemn handshake and a slow, meaningful nod of the head – the sort of gesture you convey when consoling someone who has experienced a loss …
By Nuffer, Smith, Tucker, Inc. -- San Diego on February 19, 2014
read more The 2014 Sochi Winter Olympics becomes challenging environment for brands
The Sochi Winter Olympics stand out as the most controversial games in recent years. The build-up has been overshadowed by protest against Russia’s crackdown on LGBT rights, fear of terrorism and a record busting $51 billion budget. As if that … Read more
By Kaizo -- London on February 18, 2014
read more Five Tips for Effective Communication in a Crisis
By Michelle Rash At RLF, one of our core strengths is crisis communications. We have several professionals skilled at advising clients on what – and what not – to say in the event of a crisis to help communicate to key audiences, and address any issues and concerns in the most effective way possible. Crisis […]
By RLF Communications -- Greensboro on February 13, 2014
read more Memorable, but is it Motivating?
At Nuffer, Smith, Tucker, we pride ourselves on our strategic mindset and our ability to help clients not only get attention, but more importantly achieve their business goals. Keeping the desired behavior we’re seeking from consumers top of mind ensures …
By Nuffer, Smith, Tucker, Inc. -- San Diego on February 10, 2014
read more Facebook Is Ten.
There is no question that in its first ten years, Facebook has transformed the way we live. There is no argument. We may now know more details of people we met only once in our lives, than we do of our neighbors’ lives next door or across the street. Our kids can interact with “friends” across the world and may know more about them than they do about the ones they see everyday at school. Our employers know more details about people they are recruiting than they ought to know. The community is the world, but it is not the neighborhood. [...]
By The Pollack PR Marketing Group -- Los Angeles on February 5, 2014
read more From Creepy Pups to Talking Candy – RLF’s Comical Picks from the Ad Bowl
Over the past few years, the Ad Bowl has given us some true treasures: the E-Trade babies, Free Doritos in the office and Best Buy’s “Ozzy and Bieber” ad. Although this year’s commercials weren’t the funniest we’ve seen, they still gave the RLF team some good laughs. Name: Jennie Klahre, communications manager Favorite Commercials: “Time […]
By RLF Communications -- Greensboro on February 5, 2014
read more Kaizo shortlisted for Best Consumer PR Award
Kaizo has been shortlisted in the hotly contested Best Consumer Awards category in this year’s Golden Hedgehog Awards for its work with Sphero, the world’s first app-controlled robotic ball and game system. The campaign included innovative and creative activities including … Read more
By Kaizo -- London on February 4, 2014
read more The year thinking in small steps got really big
What does this year hold for brands in the health, food, and wellbeing sectors and what opportunities will changes in technology and consumer behaviour provide? As seen at the Consumer Electronics Show (CES) in Las Vegas this month, brands can … Read more
By Kaizo -- London on February 4, 2014
read more Super Bowl Commercials Stirred Our Emotions
A good Super Bowl commercial (or really any commercial) will make the viewer feel something – it will make us laugh, it will make us cry, but it will find something to help us make an emotional connection with both the commercial and the product that it is selling. This year’s Super Bowl commercials were […]
By RLF Communications -- Greensboro on February 4, 2014
read more The Best of the So-So: RLF Reviews This Year’s Super Bowl Commercials
By now everyone knows that last night’s Super Bowl featured a blowout game and very few truly memorable commercials. As RLF’s Creative Director Ron Irons put it: “The game was sad. The commercials a tragedy. What few commercials I watched were boring and full of borrowed interest. The good ones are rare these days.” However, […]
By RLF Communications -- Greensboro on February 3, 2014
read more A Broncos Fan by Any Other Name…Would Still Be Awesome
Here’s to the Broncos as Super Bowl “Champs!”
By Linhart Public Relations - Denver on January 31, 2014
read more Taulia brings supplier finance to Europe with the help of Kaizo
Cloud-based e-invoicing, payment and supplier financing provider Taulia Inc. has selected Kaizo to provide PR support for its expansion into the UK and EMEA markets. Kaizo will be responsible for PR activity in the UK, and subsequently Europe. The team … Read more
By Kaizo -- London on January 28, 2014
read more Boulder: The Creative High Ground?
Colorado is in the news nationally because our state recently became the first to legalize the sale, possession and use of recreational marijuana. Legalization also has been approved and is underway in Washington State. Advertising Age touched on legalization in Colorado and related marketing campaigns in a profile of Boulder’s creative community, published this week. TDA
By Linhart Public Relations - Denver on January 23, 2014
read more When Are Trade Shows Really Worth It?
Sometimes the benefits outweigh the costs, but many marketers don’t have the numbers to back up their decisions. Yesterday, one of our Worldcom partners told me that some brands at an upcoming industrial show drop a million-plus on floor space and shipping alone.
Here are two questions to ask, and metrics to dig up, before signing up for another exhibit or sponsorship.
- How many qualified leads (and customers) came out of last year’s show? Your fish bowl may be filled with business cards, but people will drop a card for any giveaway, at any booth. For most sales cycles, the 12 months between each conference should give you enough time to see if leads from a show moved through the funnel to become opportunities, how much revenue they represented and who turned into paying customers.
- Are show attendees ready to buy? At the NRF Big Show, many retailers go to exhibit, but also to check out the newest, must-have technology. Use last year’s numbers to see if conference leads are quicker to buy and how much shorter the sales cycle was.
Bottom line – You don’t ‘have to’ attend or exhibit because everyone else is doing it. Find out what really works for your company.
By Corporate Ink Integrated Marketing and PR -- Boston on January 23, 2014