PR in 2012: Emerging Tactics and Trends From Around the Globe
Composed of 21 contributed articles from 20 Worldcom PR Group partners, “PR in 2012: Emerging tactics and trends from around the globe” provides valuable perspective and direction for your marketing strategy. This free e-book combines the collective savvy of leading PR agencies in business-to-business, consumer, crisis management, health care, public affairs and travel tourism. A foreword from well-known social media strategist, speaker and author, Jay Baer, captures the essence of the evolution of the ever-changing world of PR.
“PR in 2012” answers the hard-hitting questions that global marketing and communications professionals are asking every day, including:
- “How do I translate social media measurements into ROI?”
- “How do I establish a foothold in an emerging market?”
- “What is gamification and how can I use it?”
Learn from today's top global PR companies — download your free e-book today!